The search market is a very lucrative business for those involved. In America, Google, Yahoo, and Microsoft's Bing are the clear leaders in the search business.
The Chinese search market is a very different landscape from what the major players in America are used to. In China, the top search engine by far is not a name that most Americans are familiar with. The top search destination for Chinese users is Baidu – Baidu holds 63.9% of the Chinese search market reports Reuters. That leaves Google in second place with 31.3% of the search market.
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