The Zune entertainment brand is all set to traverse platforms and borders. Microsoft reckons its time for the Zune brand to go global. Beginning Tuesday, a new Zune-branded video service will replace the Xbox Live Video Marketplace in 18 countries, including the US, UK, France, Germany and Australia. The addition of streaming video content is what really separates the Zune-branded video store from its Xbox-branded predecessor. Microsoft wants its Zune brand to traverse platforms and this launch is clearly a step in that direction.
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