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Microsoft Sees Mobile Advertising Increasing in Next 5 Years | |
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| Time: 09:04 EST/14:04 GMT | News Source: eWeek | Posted By: Kenneth van Surksum | ||
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Microsoft executive Scott Howe said mobile advertisements will increase to 5 to 10 percent of worldwide media spending within five years, with a gradual rise in adoption by companies and marketing agencies as a tool for extending their brands, according to Reuters. However, pushback from watchdog groups over mobile ads suggests that mobile advertising may meet further resistance. | ||
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