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Some people look at numbers and think Ah, thank goodness: cold hard facts. Me, Ive been a bit distrustful of numbers ever since that whole "7 ate 9" business. You see, numbers purport to be all objective and straightforward, but just like words, their meanings can be twisted and turned, interpreted to suit the agenda of whoever's holding their leash.
Take, for example, this recent report (PDF link) by frequently-quoted analyst Roger L. Kay, the President of Endpoint Technologies Associates. What Price Cool? sets out to discover the hidden costs of owning Macs versus owning Windows PCsbut you dont need to flip to the end of the 10-page report to tell how its going to end. Spoiler: Windows PCs are cheaper! Its right there on page one, where it reads Sponsor: Microsoft.
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