Microsoft will rely on its Xbox 360 game console for longer than the previous version because it's getting harder to persuade consumers to upgrade, the head of the company's entertainment unit said.
The world's largest software maker will focus on improving the Xbox's games and features rather than rushing to introduce a new model, President Robbie Bach said in an interview. The Xbox 360 started selling in 2005, replacing the original Xbox, which debuted in 2001.
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