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Microsoft says perceptions of Windows improve

Time: 00:01 EST/05:01 GMT | News Source: Seattle PI | Posted By: Kenneth van Surksum

Speaking at a technology conference this morning, Bill Veghte, the senior vice president of Microsoft's Windows Business, said that perceptions of the Windows brand had improved because of the company's $300 million ad campaign.

He said that Microsoft tracks perceptions of the brand across three core groups -- empty nesters, twenty-somethings, and parents.

"In a statistically significant fashion, we moved the perception of Windows positively in September and we moved it again in October," he said. "We have not done that outside a product release since we started the perception studies on Windows in the late 90s."

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