Federated Media Publishing (FM), Microsoft Corp. and Outside Lands Music & Arts Festival today announced CrowdFire, an online and onsite destination where music, culture and technology enthusiasts participate in a massive, crowdsourced act of digital media creation.
The CrowdFire experience begins with an online community in which participants share their favorite images, video and text with each other. In continuing the collaboration, Outside Lands concertgoers will have the opportunity to participate in the CrowdFire experience by uploading their digital content to CrowdFire pavilion kiosks. Through a variety of content creation and social networking tools available at the kiosks, participants’ creative output will be fused into a real-time digital media mashup displayed on both screens at the festival and on the CrowdFire Web site.
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