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First hints of Microsoft’s “fight back” ads appear | |
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| Time: 02:09 EST/07:09 GMT | News Source: ZDNet | Posted By: Kenneth van Surksum | ||
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Ed Bott: I just noticed this teaser on Microsoft’s home page: If this is going to be the overall message of Microsoft’s much-vaunted new $300 million ad campaign, it might be money well spent. According to the folks at LiveSide, the first ads in the new campaign were previewed at Microsoft’s employees-only Global Exchange conference last week to rave reviews. As Tim Anderson astutely noted the other day, “Vista is now actually better than its reputation. That’s a marketing issue.” Microsoft’s biggest challenge is to get would-be customers to set aside whatever preconceptions they have and listen to its pitch for Vista. Aligning its most vocal Vista critics with the Flat Earth Society is a clever way to get people’s attention. | ||
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