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  Making Microsoft cool ... Is it even possible?
Time: 23:50 EST/04:50 GMT | News Source: Windows SuperSite | Posted By: Kenneth van Surksum

Paul Thurrott: A fascinating article proving that Microsoft is indeed listening to criticisms about its image:

Now Crispin has been handed perhaps its biggest challenge to date: Microsoft. The tech giant stunned the ad world in March when it passed over safer choices like Fallon, JWT, and its agency of record, McCann Worldgroup, and awarded its new $300 million consumer-branding campaign to Crispin. It was an act of courage or desperation, depending on whom you ask.
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#751 By 4240821 (82.115.4.100) at 1/4/2026 9:33:37 PM
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