Ever since Softricity was acquired by Microsoft back in 2006 there's been a lot speculation as to what the name of the SoftGrid product would eventually be - Will it be called Microsoft SoftGrid, MSAV or will Microsoft come up with something completely new? Well, I imagine you already figured out that starting with version 4.5 the official name will be Microsoft Application Virtualization, but there will also be a new official short name: App-V.

So App-V is in, and SoftGrid is out, but you're probably wondering how all of this affects you or why you should even care. Really it only matters to you because from now on we're going to do our best to stop calling this product SoftGrid and start calling it App-V. Or Microsoft Application Virtualization if we're feeling formal. This blog will eventually go from being the SoftGrid blog to the App-V blog, the SoftGrid forums will probably become the App-V forums, etc. and I want to make sure all of you are ahead of the curve just so there's no confusion when you start seeing this name thrown around more and more over time.