From a marketing perspective, multicore processors are an easy sell. Two brains are better than one. Four brains are better than two. You get the idea.
The challenge is that a whole lot of computer software has been designed to take advantage of ever-faster brains, not a computer packed full of them. It's a particular challenge for desktop and mobile computers. On the server and supercomputing side, the notion of parallel computing has been around for some time.
In the PC world, software makers have been scrambling to find new ways of thinking as Moore's law is quickly taking the chip world into a realm where there may be dozens or hundreds of processing units, or cores, on a single chip. In its latest attempt to figure out what to do with all those cores, Microsoft said Friday it is setting up a joint research center in Barcelona with the Barcelona Supercomputing Center.