— Microsoft Corp. has shelved its My Services consumer information service, one year after it was introduced to great fanfare as a core component of the company’s .Net strategy of Web-based services, The New York Times reported Wednesday night.
THE SERVICE, originally code-named Hailstorm, was intended to allow a consumer to use financial and shopping services on the Web with a unique identification independent of the computer he or she was using. It would have stored users’ personal data in a centralized data repository, allowing easy access from any point on the Internet.
Key to the initiative’s success was Microsoft’s campaign to persuade large companies to sign on as partners to provide the consumer services themselves — banking sites or travel agents, for example.
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