Digital cameras could belong to up to 60 percent of U.S. households connected to the Internet by the end of this year, compared with a third of such households last year, a market study released on Tuesday forecast.
An InfoTrends Research Group study of 1,850 U.S. households connected to the Internet found that consumers in such households are very aware of digital cameras, a situation which the firm cited for its bullish outlook on their potential adoption.
Only 20 percent of Web-surfing households have not yet considered buying a digital camera and only 3 percent have not heard of digital cameras, the Boston-based research firm said.
"The growth in market penetration will have a noticeable impact on the entire photo industry," according to Michelle Slaughter, an InfoTrends analyst.
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