The Portland Trail Blazers, a franchise of the National Basketball Association based in Portland, Ore., has selected Microsoft Dynamics™ CRM 3.0 to more effectively serve an increasingly wide range of customers. The Portland Trail Blazers’ IT team expects the new system to play a critical role as the organization shifts to serving a more demographically diverse range of customers due to the recent repurchasing of the team’s home facility, the Portland Rose Garden.
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