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Unisys, Microsoft to launch anti-Unix ads | |
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| Time: 00:37 EST/05:37 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Unisys and Microsoft plan to launch a marketing campaign Friday that seeks to undermine Unix (news - web sites), the operating system at the heart of powerful server lines from rivals Sun Microsystems, IBM and Hewlett-Packard. Unisys is spending $25 million on the campaign, spokeswoman Pasha Ray said. Microsoft is adding funding of its own but declined to say how much. The 18-month project will include advertisements, technical sales efforts and other marketing work plugging Unisys' high-end server and Microsoft's top-end version of Windows--two products that so far have made only their first steps into the data centers where high-end servers often reside. | ||
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