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Microsoft on aQuantive: Think merger, not acquisition | |
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| Time: 10:19 EST/15:19 GMT | News Source: ZDNet | Posted By: Robert Stein | ||
|
“I would call the aQuantive acquisition more of a merger” than an acquisition, Berkowitz said. He said that he told Microsoft employees the same during an internal Town Meeting on the deal on May 18. Berkowitz characterized the aQuantive buy as an “additive.” “It puts us in places where we weren’t before,” he said. | ||
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