Making customers happy, some experts say, is the fine art of balancing experience and expectation. Based on that, the feeling of Microsoft Corp. customers is starting to edge ever so slightly toward the disappointment end of the spectrum, according to the results of an annual survey by the University of Michigan released on Tuesday.
Microsoft scored 70 out of 100 on the latest Q1 results of the American Customer Satisfaction Index released by Michigan’s Stephen M. Ross School of Business. That's down from 74 for the same period in 2006, the first year Microsoft was ranked.
|