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Microsoft's Allison Watson Defines the Channel's Next Generation | |
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| Time: 21:18 EST/02:18 GMT | News Source: CRN | Posted By: Andre Da Costa | ||
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The channel's next generation won't call themselves VARs. They won't call themselves solution providers. They may even reject the moniker technologist. Microsoft channel chief Allison Watson doesn't quite know what to call them, but she see the next generation as more akin to online marketers and advertising agencies. "The whole world is moving to influence, while reselling still happens," said Watson in her first channel interview in months. | ||
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