When it comes to building community — and profiting from it — Microsoft's Xbox team is helping write the playbook.
That fact isn't lost on the rest of the company. Increasingly, other divisions at Microsoft are studying what the Xbox folks are doing right and trying to apply those lessons to their own products and services.
Microsoft launched the Xbox in November 2001. Xbox Live, the accompanying online gaming service, launched in November 2002. Halo 2 hit in November of 2004. The Xbox 360 subscription business went live in November 2005. And the Web-chat camera and video marketplace functionality launched in November 2006.
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