As an industry leader, Microsoft continues to innovate in the area of software protection technologies and has taken steps on behalf of its customers and partners to reaffirm its commitment to reducing software piracy.

Microsoft�s Genuine Software Initiative (GSI) accomplishes two steps: First, it coordinates activities across a number of internal business groups, and then it participates across industry associations to support a healthy software ecosystem. These efforts include support of intellectual property protection while ensuring a good customer and partner experience around the use of genuine software.

The GSI is a global program that has been successful in helping educate users to guide them toward the use of genuine software, in engineering sophisticated anti-piracy and anti-counterfeiting technologies, and in working with government authorities to promote the enforcement of intellectual property laws.

This month marks the one-year anniversary of the GSI. To mark the occasion, PressPass checked in with Cori Hartje, director of the Microsoft Genuine Software Initiative, for an update on progress.