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How and why Microsoft is breathing new life into MSN | |
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| Time: 03:44 EST/08:44 GMT | News Source: ZDNet | Posted By: Kenneth van Surksum | ||
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Until recently, when Microsoft execs have touted online services as key to the future of Microsoft, they've almost always meant Microsoft's "Live" services. But recently, I've started to notice Microsoft re-emphasizing the strategic importance of its MSN.com portal to its overall business. Earlier this fall, to the surprise of many, Microsoft opted to brand its "You Tube killer" as "Soapbox on MSN Video," rather than as "Windows Live Video." Then, at this week's Lehman Brothers Technology Conference, keynoter Steve Berkowitz, Microsoft's Senior Vice President of Online Services, made Microsoft's renewed appreciation for MSN.com even clearer. | ||
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