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  Robbie Bach Talks Zune, Xbox, Movies, And Sony
Time: 08:29 EST/13:29 GMT | News Source: *Linked Within Post* | Posted By: Brian Kvalheim

Dean Takahashi from Mercury News was able to speak with Robbie Bach a couple of weeks ago, and they talked about a number of the challenges and achievements of the Entertainment and Devices Division at Microsoft. Bach first discussed the recently launched Zune; as an iPod killer the device has gotten mixed reviews, but Takahashi also investigated why the company chose to enter that arena, rather than challenge Sony or Nintendo in the portable gaming realm. For Bach, the question was a matter of focus, and where the company wanted to put its energies; Bach actually felt that a lack of focus might be hurting Sony in this regard. Bach also tied the Zune into the company’s efforts with Windows Vista and the Xbox 360, leading the discussion to Microsoft’s next generation console. Bach still feels that they are on track to make their goal of 10 million consoles shipped by year’s end, and with Sony floundering on console availability, this target now seems more likely. Bach also discusses the general financials for the Entertainment division; Microsoft still feels that they are on track for profitability in the division by 2008, but with the diversity of offerings in the group, this doesn’t mean that the Xbox 360 will necessarily hit that goal by then.

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