Claiming the interactive entertainment industry can do more to help families, Robbie Bach, president of Microsoft Corp.’s Entertainment and Devices Division, today will outline his vision for safer interactive entertainment that he will actively champion with top leaders in advocacy, business and government. Bach also will launch a nationwide, grassroots campaign with Boys & Girls Clubs of America and Best Buy Co. Inc. designed to provide parents and caregivers with information and tools they can use to help make interactive entertainment safer, more secure and fun for children. Starting today in New York City, a 20-city bus tour called “Safety is no game. Is your family set?” will take to the streets to provide hands-on training and education on video games, including how to understand Entertainment Software Rating Board (ESRB) ratings and how to take advantage of Microsoft® Xbox 360™ Family Settings, a feature that allows parents and caregivers to set access restrictions to content on Xbox 360, the Xbox Live® service and Xbox Live Vision camera.

“With success comes responsibility. We are unwavering in our commitment to address the genuine concerns of families on how to keep interactive entertainment safe and fun for our children,” Bach said. “In addition to our current Family Settings feature in Xbox 360, we have built in robust but easy-to-use parental controls in Windows Vista. Windows Vista serves as a good example of how we are working to incorporate the Family Settings feature into our products to ensure that parents can decide and set the parameters for their families.”