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UK News: Xmas Eve Midnight Madness At Megastores

Time: 08:53 EST/13:53 GMT | News Source: Microsoft Press Release | Posted By: Byron Hinson

The waiting is almost over for the thousands of people who put Christmas on hold for Xbox™, the next-generation video game system from Microsoft. For them, 13 March is Xmas Eve – the day before the most eagerly anticipated video games console ever goes on sale in the UK. Official retail partner Virgin Megastores will be staging a night of festivities in its London (Oxford Street), Birmingham, Manchester, Glasgow (Buchanan Street) and Dublin stores, with gameplay in a special gaming arena*, prizes and even free mince pies and entertainment for the night. Whether collecting pre-orders or buying their console on the night, hundreds of the most committed gamers will be rewarded with free Christmas presents from Santa including free games and a host of exclusive merchandise provided by his helpers. Lucky winners chosen at random will also win a year’s supply of Xbox first party games.

Then, at midnight, thousands of British gamers will be able to buy the most powerful console ever made and the world’s most realistic and exciting games the minute they are launched in Europe. The first person in the queue even gets a free limo service home** so they can get straight into the gaming! “It’s time for the talking to stop and the playing to begin,” said Richard Teversham, UK & Ireland Xbox Marketing Manager. “In the early hours of Thursday morning thousands of gaming pioneers will experience the future first hand.” “Virgin Megastores are delighted to be the official retail partner for the launch of the most powerful games console ever and very much look forward to sharing this unique gaming experience with our customers,” said Stephen Lynn, Marketing Manager, Virgin Megastores.

Midnight opening store details:

London – Oxford Street

(First 200 to buy a console receive a special present from Santa)
14 - 19 Oxford St, London W1D 1AR
T: 020 7631 1234

Birmingham

(First 80 to buy a console receive a special present from Santa)
98 Corporation St, Birmingham B4 6SX
T: 0121 236 2523

Manchester

(First 80 to buy a console receive a special present from Santa)
52 - 56 Market St, Manchester M1 1PW
T: 0161 833 1111

Glasgow

(First 80 to buy a console receive a special present from Santa)
235 Buchanan St, Glasgow G1 2NG
T: 0141 353 2993

Dublin

(First 100 to buy a console receive a special present from Santa)
14 - 18 Aston Quay, Dublin 1
T: 00 353 1 677 7361

*London and Dublin only. Gaming arena opens 10.30pm. ** London only.