Why do people love their Macs?
The love and devotion lavished by Mac fans on Apple (Nasdaq: AAPL) computers and operating systems is a phenomenon that still confounds many of the 95 percent of users who run Windows-based PCs.
The emotions involved can make even the most rational folks flame others in newsgroups, online message boards and chat rooms. Even Ross Scott Rubin, a vice president at research firm Jupiter Media Metrix, admitted to NewsFactor that, in his younger days, he used to boast on message boards about the superiority of the Mac.
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