MSN today announced an alliance with LivePlanet, the Los Angeles-based production company behind the three-time Emmy-nominated multiplatform series “Project Greenlight” for HBO and Bravo. LivePlanet will produce “Fan Club: Reality Baseball,” the first content that will be launched under the recently announced MSN® Originals initiative to bring a new generation of storytelling online.

“Fan Club: Reality Baseball” moves unscripted programming into the big leagues of new media with rich and compelling, always-accessible content and interactivity that puts the MSN audience at the center of a unique entertainment experience. “Fan Club” gives fans control of the Schaumburg Flyers, a real professional minor league baseball team based in a suburb of Chicago. Each day, new online content will tell the stories of the Flyers’ players, giving the fans intimate knowledge of “their” ballclub, as well as the team’s coaches, wives, girlfriends and personalities, revealing their dreams, demons, triumphs and difficulties, on and off the playing field. MSN users will manage the team on a daily basis, voting to determine such key decisions as the batting lineup, fielding positions and pitching roster. Fantasy baseball meets reality TV in “Fan Club: Reality Baseball,” where the fans run the team and control the action.