Microsoft published a patent application for a community based answering system, and another on a way of bidding on ads based upon their location on a page.

Abstract: A computer-implemented system and method provides authoritative answers, developed within a community-based question answering service to users of a general network information search. This community-based question answering service receives a question from a first user, and receives answers from community members regarding this question. The authority of the answer is then determined by members of the community and if the authority is of an acceptable level, the question together with its authoritative answer is added to a database which includes all authoritatively answered questions. The answering service has an interface that exposes the contents of this database to queries from users of the network who are not necessarily members of the answering service. In one embodiment, results from queries of the community-based database are integrated with queries of a second database of general network information. An improved general information search service is also provided that includes query results from the authoritative answers generated by the community-based answering service.