Apple� will open its newest and most extraordinary retail store yet on New York�s Fifth Avenue on Friday, May 19 at 6:00 p.m. EDT. The Apple Store� Fifth Avenue is Apple�s most architecturally innovative store, featuring a distinctive 32-foot glass cube that creates a stunning new destination on Fifth Avenue, one of the world�s most popular shopping areas. The Apple Store Fifth Avenue will be open 24 hours a day, 365 days a year, to offer an unprecedented level of service.

�We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we�re thrilled to open our second New York store on Fifth Avenue,� said Steve Jobs, Apple�s CEO. �With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world.�

The new store offers more than 100 Macs and nearly 200 iPods for customers to try before they buy, as well as the world�s largest assortment of accessories to help you get the most out of your Mac� or iPod�. The Apple Store Fifth Avenue also has the largest staff of any Apple Store, with nearly 300 highly trained Mac Specialists, Mac Geniuses and Creatives who offer free tips and tricks on photography, movies and music to make creative projects come to life at The Studio. The new store will feature a combined 45-foot Genius Bar, iPod Bar and The Studio where customers can get face-to-face support, free advice and work on creative projects at any hour of the day or night.