SpiderWorks Press announces the exclusive book release of Dean Takahashi's
"The Xbox 360 Uncloaked," the real story behind Microsoft's multi-billion dollar
gamble, as they battle with Sony and Nintendo to become a leading force in the
global video game industry. Now available in both eBook and printed softcover
editions from SpiderWorks.com (http://www.spiderworks.com/xbox360),
coming soon to Amazon.com and booksellers worldwide.
"The Xbox 360 Uncloaked" is the result of more than a hundred interviews,
many at the highest levels of Microsoft, as well as countless months of
independent investigative reporting. This unique book goes beyond the official
story to deliver a true insider's perspective on the creation of Microsoft's
Xbox 360.
With unprecedented access, San Jose Mercury News Technology and Gaming Writer
Dean Takahashi takes you behind the scenes as he reveals:
-- The birth of the machine as seen through the eyes of the Xbox 360
engineers who designed it.
-- Blow-by-blow coverage of the heated internal debates as senior Microsoft
executives battle to define the future of the Xbox brand.
-- The strategic chess moves as Bill Gates, Steve Ballmer, and company take
risk after risk, trying to outmaneuver their archrivals for the brass ring:
dominance of the incredibly lucrative video game market and control of the
digital entertainment gateway in the living room.
-- Includes more than 50 photos!
Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the
industry's most celebrated game developers -- all of the major players are
included in this captivating story.
This book will not only appeal to gamers, but also to anyone who's fascinated
with high-stakes business strategies and the hard-boiled politics involved in
technology, product development, and global marketing on a grand scale.
To order online or download a free PDF Preview, visit:
http://www.spiderworks.com/xbox360
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