Today at the National Association of Broadcasters convention, NAB2006, Microsoft Corp. showcased how Windows Media® Video (WMV), Microsoft’s implementation of SMPTE VC-1, is being adopted across the industry to power a range of next-generation content creation and playback scenarios, from mobile content for wireless devices to high-definition video delivered by next-generation DVD or to IP set-top boxes. Earlier this month Society of Motion Picture and Television Engineers (SMPTE) released the VC-1 standard, and Windows Media Video, the first implementation of VC-1, is licensable from Microsoft today.

“VC-1’s efficiency, ability to scale up to premium high-definition quality and interoperability with Windows Media DRM make it an easy choice as the cornerstone of a variety of new digital entertainment delivery models,” said Amir Majidimehr, corporate vice president of the Windows Digital Media Division at Microsoft Corp. “Unlike other formats that take years to build up support in content creation tools and consumer electronics devices, VC-1 already has a broad ecosystem of support that enables content creators to make next-generation experiences happen today.”