After transforming the skyline for more than five months, Master Chief and the historic Halo 2 advertisement that took over a Sydney landmark are now up for grabs as Xbox auctions the sign worldwide to raise funds for the Make-A-Wish Foundation ®. Late in 2004, Xbox made advertising history by becoming the first non-Coca Cola Amatil company in 30 years to advertise at the iconic Coke site in Kings Cross, Sydney.
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