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The Apple Effect | |
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| Time: 02:51 EST/07:51 GMT | News Source: PC Magazine | Posted By: Erick Cordero | ||
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Apple may be the best thing that's ever happened to the tech industry, or should I say quite a number of industries. The company didn't display anything at CES 2006, but like Godot, its presence was felt and discussed endlessly. It was a strategic decision by Apple. Years ago, the company's CEO, Steve Jobs, realized years ago that he didn't have to compete with the noise of CES and could, instead, maximize the impact of Apple's announcements at its own Macworld show. The Intel-based Mac announcement that emerged from the recent show is now old news, but Apple continues to make noise in the industry. Some might call it the Apple Effect, a rich and fascinating phenomenon that's well worth investigating. | ||
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