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  Microsoft takes on Yahoo, Google for Web ad dollars
Time: 09:37 EST/14:37 GMT | News Source: Reuters | Posted By: Robert Stein

Microsoft's top saleswoman for Web advertising, Joanne Bradford, spent her first few years on the job secretly wondering if the software giant was serious about cashing in on the Internet. When she joined Microsoft in 2001, the company lacked a search engine of its own and had no clear Web advertising strategy. Google and Yahoo made multibillion-dollar businesses of search-related advertising while Microsoft waited.

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