The best medicine for a disappointed shopper is more shopping, Best Buy reckons.
Thus all the customers who thought they might profit from a mistake which priced the Nvidia GeForce-4 at a preposterous $129 have been issued $30 gift certificates redeemable against any on-line purchase.
But time is not on their side. The offer expires on 28 February.
This is clearly good PR for Best Buy, and it may make customers out of the portion of buyers who only sought to exploit the pricing error. Meanwhile, $30 is a decent sum for a stuff-up which the company might well have been able to walk away from.
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