The Active Network
ActiveMac Anonymous | Create a User | Reviews | News | Forums | Advertise  
 

  *  

  IBM pays $100,000 fine for graffiti ads
Time: 14:09 EST/19:09 GMT | News Source: CNN | Posted By: Guillaume Hébert

A guerrilla advertising campaign that covered San Francisco sidewalks with IBM graffiti has resulted in a $100,000 settlement as the computer giant seeks to placate enraged city officials. Under a deal approved on Tuesday by San Francisco's Board of Supervisors, International Business Machines Corp. and two of its advertising agencies, Ogilvy & Mather and Mindshare, will pay the fine to avoid possible criminal prosecution. IBM and the two advertising firms agreed to split the $20,000 cost of the clean-up as well as a $100,000 donation to the city's Clean City Coalition program, officials said. The campaign promoting IBM's "Peace Love and Linux" campaign left black-stenciled graffiti depicting a peace sign, a heart and a penguin at dozens of locations around the city.

Write Comment
Return to News

  Displaying 301 through 301 of 301
Prev | First
  The time now is 10:43:56 AM ET.
Any comment problems? E-mail us
#301 By 4240821 (62.76.153.72) at 11/24/2024 9:20:51 AM
https://justpaste.me/BzHE2
https://justpaste.me/C1qz1
https://justpaste.me/CWcJ2
https://justpaste.me/Cfwq3
https://justpaste.me/CP80
https://justpaste.me/By0Z
https://justpaste.me/CZ2L
https://justpaste.me/CZXR2
https://justpaste.me/CDUV4
https://justpaste.me/C7uW

Write Comment
Return to News
  Displaying 301 through 301 of 301
Prev | First
  The time now is 10:43:56 AM ET.
Any comment problems? E-mail us
User name and password:

 

  *  
  *   *