For those of you who haven't been following the underground drama surrounding Apple's latest commercial, here's what you need to know: first, the ad bears an absolutely uncanny resemblance to band The Postal Service's music video for "Such Great Heights." Second, the both videos were produced by the same duo, Josh Melnick and Xander Charity (aka "Josh & Xander"). But it looks like the final piece to the puzzle's in; Apple's commercial, which "sets free" the Intel chip for its new life in a Mac, was in fact a surreptitious replication of the "Such Great Heights" video -- at least according to The Postal Service and their label, Sub Pop.
|