In their race to cut into Apple's market share makers of digital music players must feel like they're on a treadmill. The Cupertino, Calif. tune king is ending the year with a blizzard of new products, each pushing consumer expectations to a higher level and leaving its competition out of breath.
While many pretenders to Apple's throne are still trying to perfect the marriage of device and PC, the company has taken its iPod line into the loftier realms of digital imaging and video.
Apple skipper Steve Jobs may have been reluctant to bring video to his best-selling line, but the one million videos at US$1.99 a pop sold in the three weeks following the introduction of the video iPod has him changing his iTune.
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