Bridge Ratings released a survey of listeners in 10 major markets, concluding that almost 5 million people downloaded a podcast this year. In just five years, Bridge projected, 20% of radio listeners, or 18 million people a week, will be receiving podcasts.
"Growth will accelerate quickly due to the rapid acceptance of the technology by the radio-broadcast industry in 2005 and Apple Computer Inc.'s iTunes distribution," said Bridge's Dave Van Dyke, during a presentation at last weekend's Portable Media Expo and Podcasting Conference in Ontario, Calif.
More at marketwatch.com.
|