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  MSN Carpoint Upgrades Most Widely Used Customer Relationship Management Tool in the Automotive Industry
Time: 07:30 EST/12:30 GMT | News Source: Microsoft Press Release | Posted By: Robert Stein

MSN® Carpoint™ online automotive service, the most visited car-buying site on the Web, today announced that it has released and deployed a new version of Dealerpoint, its customer relationship management tool, which provides dealers with the leading management tool to better serve customers, manage sales leads and increase sales efficiency.

Dealerpoint is active on more than 40 percent of dealer desktops nationwide, including all Honda, Acura and Ford dealers. Compatible with more than 100 lead generation services and available in customizable private-label versions, the enhanced version of Dealerpoint provides dealers with easy-to-use tools to track and manage their online customers. New features include e-mail templates for rapid consumer response and the ability to track real-time sales performance.

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