Analysts at Merrill Lynch believe that the Xbox 360 will win the next console war, because of pricing. The report states: "The PS3 will not only be significantly more costly than Xbox 360 at launch, but will continue to operate at a cost disadvantage for several years... The Xbox 360 could be selling at half the price of PS3 in the latter half of 2006. Taking Sony’s weakened financial condition and Microsoft’s deep pockets into consideration, we conclude that Microsoft’s Xbox 360 should emerge as the early winner in the next round of the game console wars." Merrill Lynch predict nine million Xbox 360 sales by end 2006.
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