Redmond is looking to extend its applications with Web-based services. But that's as much Web 2.0-ness as Microsoft needs.
Microsoft wants, in the worst way, to be cool. Apple and Sony and Google kind of cool.
To Microsoft's credit — at least so far — the company hasn't made the mistake of trying to get an instant infusion of coolness by jumping on the Web 2.0 bandwagon.
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