Microsoft Corp. went public on Monday with its end-to-end business intelligence strategy. But company officials still aren't talking much about the team charged with implementing the BI strategy, or what the next deliverables from that team will be.
That team, the OBA (Office Business Applications) group, is the Microsoft entity formerly known as the "Business Intelligence Applications" team. OBA is run by Lewis Levin, the Microsoft Corporate vice president in charge of business intelligence.
The charter of OBA (according to Microsoft's Web site): To develop "strategies to increase the adoption of Microsoft's BI platform and Microsoft Office in enterprise analytic applications.
"The group's goal is to enable Microsoft SQL Server and Microsoft Office to bridge the gulf between enterprise data sources and the information workers who need to view and analyze business information, plan and make decisions, and collaborate with others."
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