After a fizzy, celeb-stuffed unveiling on MTV and a pre-E3 press conference featuring music from the Chemical Brothers and more rock-and-roll soundbites than you could waggle an S-Pad at, it's easy to assume Xbox 360 will be the most Western-centric console ever. But that would discount the hard work Microsoft execs have been putting in to ensure the Xbox is on the up in Japan. With a plethora of big name Japanese developers signed on and a sleeker, more Eastern market-friendly design wrapped around the hardware, 360 is determined to take on the might of Nintendo and Sony in Japan.
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