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Q&A: Peter Moore on marketing the next Xbox | |
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| Time: 07:44 EST/12:44 GMT | News Source: Gamespot | Posted By: Chris Castellaw | ||
|
In 1999, Sega used the MTV Video Music Awards to introduce the Dreamcast to US audiences. The man behind that effort? Peter Moore, then-marketing boss for the US subsidiary. The following year, the VMAs were the chosen platform to give the Sega.net initiative standing with the coveted gamer demographic. Again, it was Moore who spearheaded the effort. | ||
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