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Microsoft's MSN Lands Volvo Online Marketing Deal | |
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| Time: 08:55 EST/13:55 GMT | News Source: Reuters | Posted By: Julien Jay | ||
Microsoft Corp.'s MSN Internet unit on Monday announced a marketing deal with Ford Motor Co.'s Volvo unit in one of the software giant's broadest online advertising campaigns to date. Volvo, which last year ran a successful online campaign on MSN rival AOL Time Warner Inc.'s America Online service, will advertise on MSN for 15 months, including ads for the debut of its XC90 sport-utility vehicle, the companies said. The deal, which Microsoft valued at "millions of dollars," comes amid weakness in the online advertising market in the wake of the dot-com crash and the U.S. economic slowdown. | ||
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