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New Xbox to debut on MTV | |
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| Time: 10:55 EST/15:55 GMT | News Source: E-Mail | Posted By: Brian Kvalheim | ||
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Microsoft is set to unveil its much anticipated next generation Xbox during a half-hour show on Verizon's music channel MTV as the company looks to steal a march on rivals Sony and Nintendo, who are also launching gaming consoles this month. It was originally thought that Microsoft would pitch its new product at the upcoming E3 games conference in LA, where Sony is demonstrating its Playstation 3 and Nintendo its Revolution. Now it has emerged that the software giant is trumping its competitors by shunning the show (although the company are denying using these tactics), opting instead to market the Xbox directly to its consumers via a popular medium. Microsoft is claiming that the program, entitled "MTV Presents: The Next Generation Xbox Revealed", is an attempt to change the way that games publishing does business. In a further effort to demonstrate what they call their commitment to the fans, the show will be hosted by Lord of the Rings star Elijah Wood and will feature music from The Killers. | ||
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