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  Next Generation Xbox Advertising Onslaught
Time: 12:49 EST/17:49 GMT | News Source: Total Video Games | Posted By: Brian Kvalheim

J Allard speaks about the prospects of product placement, micro-transactions and the marketplace...When Xbox illusionary J Allard prepped an eager audience about the possibilities that the Next Generation Xbox could bring, it’s fair to say the speech caught a number of people off guard when it came to the prospect of user-created content, micro-transactions and just a general Microsoft feeling of commerce across the whole experience. In a revealing interview with the man behind the words, leading hardware site, Tom’s Hardware Guide, has today caused further controversy and a split of opinions with the premise of advertising permeating through into The Guide.

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