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Microsoft steps to the table with paid search | |
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| Time: 00:46 EST/05:46 GMT | News Source: InfoWorld | Posted By: Todd Richardson | ||
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Microsoft leaped into the paid-search online advertising world Wednesday with the introduction of the beta of MSN adCenter, which will provide advertisers with demographic usage profiles linked to keywords. Analysts say Microsoft will be able to bring much to the still-developing field of paid ad search by leveraging its Passport, Hotmail and other services that require registration. | ||
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