Blockbuster Video will stop charging late fees at company-operated and participating franchised stores in the United States as of Jan. 1, executives announced today.
"Doing away with late fees is the biggest and most important customer benefit we've ever offered in our company's history," said Blockbuster chairman and CEO John Antioco. "So as of the first of the year, if our customers need an extra day or two with their movies and games, they can take it. Late fees are a thing of the past at Blockbuster."
Under the "no late fees" program, Blockbuster still has due dates -- one week for games and two days or one week for movies, but it will allow customers a one-week grace period at no extra charge. The catch: after a week, the chain will charge the cost of the movie or game to the member’s account. If the customer decides not to keep the movie or game, they return it within 30 days for a credit to their account, less a restocking fee.
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