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  Wal-Mart Pitches DVD Burning Deal to Studios
Time: 12:52 EST/17:52 GMT | News Source: Video Store Magazine | Posted By: David Gasior

Stung by the worsening shelf-space crisis, Wal-Mart wants to let customers order movies not carried in its regular stock through its Web site and then go the nearest retail location to pick up a burned DVD copy.

The giant discount chain has been floating the concept around Hollywood in recent weeks, reliable inside sources said. “They hit everybody in the industry,” said one studio insider. The response from the studios has been mixed, and centers around copy protection.

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